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Enhancing our Public Image and Awareness - October 4, 2011

We want to help you tell the Rotary story! It used to be that we were encouraged to do our good work quietly and not for recognition. It has really only been the past decade where telling our story has become one of our key strategic initiatives.
Please visit Rotary’s new Media Centre for great story idea’s and high quality, media ready, television and radio commercials, billboards and print ads. This is all available to your club and is at your finger tips! You will also find tips on social media and great news releases that you can customize for your local media. http://rotary.synapticdigital.com/
Sign up to receive the Rotary PI Tips newsletter, a biweekly publication that offers innovative ideas that clubs can use to promote Rotary in their communities. Click on the following link to take you to a wealth of Public Image Resources that include: public image writing, working with the media, PI materials and much, much more.
To be featured in the District 6400 Digest please submit all story idea’s and photo’s to Digest Editor, PDG Jennifer Jones at jjones@mediastreet.ca.

Social Media Webinars
Learn how to use social media to promote your club or district in a social media webinar. You will learn the basics of getting started with social networks and how to maintain and effectively use social media sites, such as Facebook, Twitter, or LinkedIn.

English Sessions:
Basics

Wednesday, 19 October, at 6 p.m. (Central Time)

Advanced
Wednesday, 16 November at 6 p.m. (Central Time)

The webinar series will also be offered in German, French, Spanish and Portuguese, please stay tuned to the webinar page on the Rotary International website for registration details.

Please forward this email to other Rotarians who may be interested in participating in one of the sessions.
Polio Wake-Up Across the Continent 2011
October 24th is Polio Awareness Day and I want to make you aware of a special North American awareness initiative called Polio Wake-Up Across the Continent 2011. This is a campaign designed to create awareness about the fact that Polio still exists and that Rotary is leading the charge in eradicating this dreaded disease.
You and your clubs are invited to participate in a special Polio Awareness Initiative covering the Continent. The event will begin on World Polio Day, Monday October 24th 2011 and continue through the entire week.
Rotarians, Rotaractors and Interactors and all ‘Family of Rotary’ are heartfully encouraged to take leadership roles in this initiative. During that week, clubs in Canada and the USA can do something/anything to raise awareness for Polio – this could be a walk, run, proclamation, etc.
The level of organization can differ from club to club….district to district. Some may just encourage their members to get out for a walk on their own and record the activity in number of kms or miles, another might organize a marathon or spin-a thon.........another might March from their Club to City Hall for a peaceful demonstration. Maybe it’s a “Purple Pinkie Project”, Pennies for Polio or other Polio Awareness activity that a club already practices.
Each club is invited to participate in their own way and will be given a chance to brag about their activities on a specially set-up Facebook Group page and be included in a You Tube video to follow. Come share ideas and post your initiative images at
http://www.facebook.com/home.php?sk=group_158711824183179
On this site you will also find sample news releases, draft op-ed pieces that you can place in your local papers along with great ideas from club across North America! I would like to encourage you to share this invitation.
Please also visit Rotary’s new Media Centre for broadcast quality print, radio and television ads!! You can find this at: http://rotary.synapticdigital.com/
We Are "This Close" to Ending Polio! PDG Jennifer

Provided by The Public Relations Division at Rotary International

Latest Information from Rotary Interantional

Revised PR web page - 09/01/11
if you’re looking for advertisements to promote Rotary’s Humanity in Motion and “This Close” campaigns, you can now visit www.rotary.org/ads to link directly to video, print, radio, and billboard content — available in eight languages — in Rotary’s Media Center. Help spread the word about these resources on your website or blog, and in your club and district newsletters. Send questions to pr@rotary.org.

The Rotary Club of Fremont (Seattle), Washington, USA, was recently recognized by its local public radio station for being one of a handful of clubs in Seattle to hold evening meetings instead of breakfast or lunch — making it more attractive and convenient for younger members. “We happen to meet at a brewery. We have beer and we also have a nanny, so we get to bring our kids, drink beer, and have a Rotary meeting. We’re all about doing good for the community, but it’s also about having fun while doing it,” says club president Chris Pierard. Read the story and listen to the audio clip.

Getting Started

One of the first tools that can help you get started is the Effective Public Relations section of the RI web site. On this site you will find the most up-to-date materials to download such as sample press releases and registration for Rotaries PR Tips.

Rotary PR Tips

Rotary PR Tips is a resource for clubs and districts seeking ways to share Rotary with their community. Connecting Rotary to outside news trends is a good way to promote Rotaries relevance. The e-newsletter comes out twice monthly and offers innovative ideas for clubs and districts. Subscribe and receive PR Tips regularly by e-mail or check out the most recent edition at the Effective Public Relations Web site.

Public Relations Resource Group

The resource group consists of Rotary leaders with PR knowledge and experience. PIRG members can train and assist clubs and districts to tell Rotary success stories and act as a liaison between Rotaries PR department and Rotary members. Look in your Official Directory on page 0-26 for the coordinator assigned to your zone.

PR Training

Effective Public Relations: A Guide for Rotary Clubs (EPR Guide)(257-EN)

A PR "how-to" is a great way to get started. The EPR Guide is a basic handbook of tips and guidelines to help promote club activities and familiarize oneself with PR tools of the trade.

Five Easy Steps: A Guide to Public Image Projects (604-EN)

The folder offers tips and techniques on creating Rotary awareness in your community through billboards, print, radio and television media. 2005 Free

PR Tools

Humanity in Motion

Rotary International has created a Global Public Image Campaign to increase public awareness of Rotary and establish a better understanding of what Rotary accomplishes to improve communities worldwide. Increased awareness will serve to both interest potential Rotary members to find out more about joining Rotary and inspire and encourage existing members.

The core of the campaign includes PR tools on a CD-Rom consisting of print, broadcast and internet elements. Rotary clubs and districts are encouraged to pursue local media contacts to obtain gratis or low-cost placements.

To further assist in the campaign, Rotary has also created PR materials for clubs and districts to help share the Rotary story to their communities, local media and other organizations in their area. The following items are all available by clicking on the links that follow or by ordering them directly through the RI Catalog at (847) 866-4600.

Rotary: Humanity In Motion II (609-EN)

This CD-Rom and DVD focus on promoting peace through Rotaries educational programs and consist of print, broadcast, Internet and outdoor elements. Available for download at www.rotary.org/humanity. Free

This is Rotary (001-EN)

This brochure is a colorful, illustrated guide that provides a brief overview of Rotary for the general public and prospective members.This is a good PR tool to use† when hosting public events or attending non-Rotary events. US$4 lots of 10

What's Rotary? (419-EN)

This handy, wallet-size card answers frequently asked questions about the organization and scope of Rotary. Popular as a handout to non-Rotarians. US$3 packs of 50

Tell Children Your Rotary Story (603-EN)

This kit assists Rotarians in making presentations on volunteerism to schoolchildren. It includes a suggested script, guidelines and ideas, and a handout for students. Great for teachers, mentors or youth leaders. US$3 (EN only).

Rotary and the United Nations: Connecting the Local to the Global (266-EN)

The DVD/video highlights Rotaries work with the United Nations and the international community. Viewers will discover best-practice examples of how to partner with other organizations at the local, regional and international level. US$12

PR Award Opportunities

PR Award

The Public Relations Award recognizes Rotary clubs that have generated increased awareness and understanding of Rotary through outstanding media coverage or other public relations efforts. Competition and selection of winning entries take place at the district level. To learn more about the Public Relations Award visit the Web site below.

Humanitarian Reporting Awards (HRAs)

Clubs and districts can strengthen their relationships with the media by acknowledging outstanding reporting. Award an honor for humanitarian-based news reporting in your community. Click below to download a guide on HRAs that will recognize the contributions journalists have made in helping the general public better understand humanitarian, health, education and cross-cultural issues.

Best Cooperative Projects Award

The RI Best Cooperative Projects Award recognizes clubs that conduct outstanding projects in cooperation with other local, national, or international organizations and thereby increase the awareness and understanding of Rotary within the international community. Competition is conducted on the district level. For more information on the award use the link below.

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